recent articles
Three quick tips
Keeping track of Twitter can be a full-time job. Fortunately, there are a handful of tools that you can use to automate and organise much of your Twitter-based communication.
Now meet mobi
Mobi is short for mobile and in Web 2.0 this refers to the use of cellular phones or other mobile devices, such as PDAs and smart phones.
Way to grow, or waste of time?
Social media and the many tools that fall under this description, represent a fast, powerful and persuasive way of connecting with people. South African businesses have yet to grasp the full potential that this offers, but don't doubt that this potential exists.
Social media in numbers
More than 19 million people in South Africa use their mobile devices to connect to the Internet. Here are a few more surprising statistics:
3 Social media essentials
Regardless of the size of your business, playing in the social media space requires three essentials. Here's what they are, and what they should include.
what the experts say
How to start a listening programme
If you think you are ready to incorporate social media into your business, start by listening. Here's how to do it:
