Social media and the many tools that fall under this description, represent a fast, powerful and persuasive way of connecting with people. South African businesses have yet to grasp the full potential that this offers, but don't doubt that this potential exists.
More than 19 million people in South Africa use their mobile devices to connect to the Internet. Here are a few more surprising statistics:
Use these tips and guidelines to get your social media initiatives on the right track:
Regardless of the size of your business, playing in the social media space requires three essentials. Here's what they are, and what they should include.
Like any new trend, social media has its own set of jargon and seemingly-silly phrases. And though it might be a while before you find a way of using social media that makes business sense to you, you might as well 'learn the lingo' in the meantime.
Implementing a social media marketing campaign is both easier and more difficult than you think. You need a good plan, a great network and excellent content.
